Stjerner

Pilot Laidback Cigarettes

Graphic Design, Art Direction, Illustration

Prepare your boarding passes! For my diploma assignement at Westerdals School of Communication, I decided to ask the question «What would a brand of legal cannabis cigarettes look like?» Wanting to distance the brand from regular cigarettes and the established design-language of coffeeshops, I opted for a fun, fifties-inspired identity. The «Northern Lights», «Pacific Wings» and «Deep Space» product names serve as an indication of product strength, as well as emphasizing the travel imagery in the Pilot name.

Pilot Laidback Cigarettes
Pilot Laidback Cigarettes
Pilot Laidback Cigarettes
Pilot Laidback Cigarettes